This is the first rule for guaranteed results. Avoid abbreviations and jargons in your online ads. You are allowed to use such if you are targeting a certain audience or niche. Always use user-friendly language and allow the applicants to understand the advert easily. If you are targeting applicants from all over the world, use an internationally accepted language to be understood by everyone.
Use an attractive title for your advert
A good title guarantees good results. Many applicants will be attracted to the job. Take your time to carefully create a title that gives a clear picture of what the job is all about. The title should be attractive enough to lure candidates to apply. This should be observed if you are seeking to hire ASAP.
Give the most wanted details
Have you ever thought what candidates want to read in a job ad? Candidates want to read about the company. They are less attracted to company success stories and achievements. Many companies make this mistake, writing about their success stories and forgetting what the applicant wants to see. So what does the candidate what to see? Company name, company location, job description, salary package and the qualifications which should include, skills, education level, and experience.
Right punctuation and formatting
The two changes the meaning of a sentence. Be very careful to use punctuations which display the desired meanings. Use bullets, subheadings to make the advert more comprehensive and understandable.
Visual effects make your document better. You can add things like company logo, or pictures containing job descriptions and location. In the world of infographics, visuals make your ad look better and affects search engine rankings positively. With high search rankings, more people will see your advertisement.
Keep the application method simple
The application procedure should be made as simple as you can. This is among the things candidates look at when applying for a job. With simple application procedures, a pool of candidates will flow your side. With many candidates, you will be able to make the best choice.
Make your AD search engine friendly
Well, you are not posting the job for search engine optimization of your website or company, but it is important to keep it search engine friendly. Use words commonly used by users to do their searches. This way, many people will get to see your Ad. Your organization’s website will be seen by many people which is good for you as well.